Creating an emotive reaction and true connection with your message with Artist Dave Buonaguidi

Artist, advertising maverick and author Dave Buonaguidi shares his valuable wisdom with us this week. Dave has been a true shaker in the advertising world for over 30 years. Dave was the founder of Karmarama & St lukes co-operative creative advertising agencies which was way ahead of its time,  it was named ‘the most dangerous company on earth!’ by the Harvard business review!  They worked with Ikea, boots, body shops Anita Roddick to name just a few.

They created the famous ‘MAKE TEA NOT WAR!’ poster for the Stop the War Coalition, which is now in the V&A.

Dave then went on to be creative director for Channel 4 for a time before truly diving into his creative calling as an artist! Dave is the king of messaging and creating connection through his art.

Dave’s has gone against the grain challenging the status quo, and creating noise his whole career, Dave is definitely not beige and this is why we all love him!

Dave shares how to get your message out there and create connection through building your universe and market. He also believes by keeping your values and shinning your true light, the rest will come!

Dave takeaways

1.We all really need to feel seen and have connection

2.Build your universe and your market

3.Keep getting back up!!

4.Be authentic and guided by your inner morals

5. Create an emotive reaction to get your message out there with connection

6. If you keep going and shining your light bright, people will come back

7. There are more people who will give up and pull the plug than keep going.

8. Keep to your values!

9.Creativity is the cure

10. Your pain is your message

You can find Dave’s work and the galleries he’s at

And Buy his book! Blah blah blah I couldn’t put it down!! Buy on Amazon and

He’s also done a Ted talk ‘be the driver not the passenger’

How build up your client lists and design for huge brands and with Zoe Wodarz

Zoe is an incredible established designer with 20 years experience in surface design, trend research, illustration and product line development.

We talk honestly about staying ahead and how to get in front of and keep big clients. And the white elephant in all creatives room, money and fees!

Zoe’s Takeaways – 

1.Portfolios are never completed, just keep them pruned and representing where you are currently

2.Get copyright knowledge

3.its so important to always Think like a business

4.Take a creative class to mix up your digital art

5. You need to experience what you’re creating, so try and go outside (of course that’s now online!) and try to connect with others

6. Work with a variety of companies

7. Contact cool companies you want to work with

8. Trend shop!

9. Do not coast!

10. Only put out designs what you want more of.

Copyright info –

Zoe’s book and resource List:

I still love Illustrator and Photoshop WOW book series very good for visual learners.

Classes – Skillshare and don’t forget your Adobe classes! I also keep a tips and tricks from other designers personal journal.

Resources for trend – WGSN and Trend Bible 

Mind Your Business by my talented friend Ilana Griffo

Art Money Success by Maria Brophy

Podcasts – Creative Pep Talk,  The honest designers show

Personal Favourites – some classics to escape the day

A recommendation from the late, great and missed Anthony Bourdain called – Flash in the Pan, and of course all his books!

Comics – Bloom County, Liberty Meadows and Frumpy the Clown!

Travel books are my favourite escape from the day!

Hotel Pastis by Peter Mayle  

Megan Abbott, Elizabeth Peters, Katherine Neville and Kerry Greenwood novels – love a kick ass lady detective mystery + treasure hunt!

Zoe’s books a few favourites

Just a shout-out to Zoe’s  writer friends

Rebecca Makkai – The Great Believers, Music for Wartime: Stories, The Hundred Year House, The Borrowers

Mindy Mejia – Every Thing You Want Me to Be, Leave No Trace, and her new book just dropped this week Strike Me Down

Andy Greenwald -Nothing Feels Good: Punk Rock, Teenagers, and Emo and Miss Misery

TV – writer and executive producer – Briarpatch

How to change your career path with side hustles and passion projects with Craig Goode

Why do we all need a side hustle? How can you turn your idea into an income or a career pivot?

Craig Goode is a successful photographer, animated and film maker

Craig’s degree wasn’t creative, that didn’t ever stop him, Craig self taught every part of his photography and film company that we all see today! Craig’s the king of passion projects and side hustles, all the time lead by his first love music and film. Craig shares how evolved and developed his styles over the years through side hustles

Craig’s Takeaways:

1. Have a creative side hustle for the process and not for the outcome

2. Self teach as much as you can there’s so many great free sources these days

3.Keep learning and developing

4.Try new ideas and push boundaries in your quite season

5.We all start at zero

Check out Craigs stunning work here!

You can find him on Instagram, and all of the socials too.

Perfect Sound Whatever – James Acaster



Anna Parker-Naples: How to rewire internal limiting beliefs.

My guest this week is Anna Parker- Naples, a multi-award-winning  NLP, Business & Mindset Coach, Voice actor and a best selling author.

Having experienced herself many personal challenges, including horrific bullying, being wheelchair bound and depression – all leading to a fear of being visible. Thanks to her personal development journey embracing NLP practices, she defied the doctors to walk again, and also started to realise and release her own potential.

Since her transformations she has walked the LA red carpet and has spoken alongside stars such as Ruby Wax on mindfulness, and won awards alongside Adele and Holly Willoughby for inspiring people to change their lives.

Anna helps capable entrepreneurs, creatives, coaches and speakers to work out how to stand out from the crowd and become an authority in their field.

We talk about NLP what’s NLP and how it can change our lives, changing the whole internal language. We talk about imposter syndrome, how everyone can experience it in different times of their lives.

Anna also shares with me her personal breakthroughs (she’s never shared publicly before)

Anna Parker-Naples Takeaways

1.Imposter syndrome – we all have it! Or will get it At some point or level in our lives!

2. We have 60,000 thoughts a day!!! And most of them are still on repeat!

3. Watch the langue you have been taught and what your inner voice is saying to yourself

4. Your journey is your message

5. Being confident is not boastful, it’s being aligned and comfortable speaking out

6. Your time is now!

Check out Anna’s coaching and all of her amazing mastermind work and her podcast get visible


Anna’s latest course -The Podcast Membership

Helps podcasters learn to launch, and grow their podcast and give each other support in promotion in the early days.

I wish I’d had this when I was starting mine!

Anna has a book out called ‘Book Get Visible!’

Book Julia Cameron – The Artist’s Way